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community programmes

We've focused our business on helping people of all ages get on in their lives and we've focused our community support around organisations that help them do that too.

In 2002, we invested some 2.8m in community programmes. That investment is centred on two things. We want to support our employees who are active in their communities, providing them with time, money and products that encourage and extend their commitment. And we want to forge long-term partnerships with a small number of not-for-profit organisations that make a sustainable difference to education, teachers and literacy.


A jump-start for pre-schoolers: In 2001 we made a $2.5m, three-year commitment to Jumpstart, a US non-profit organisation. Jumpstart recruits and trains college students to work one-to-one with disadvantaged pre-school children. The process can measurably improve the children's performance, and often inspires the college students to take up careers as pre-school teachers. This year, the Pearson Teacher Fellowship is sponsoring 28 Jumpstart alumni to become full-time early education teachers. Pearson Teacher Fellows receive stipends, on-going training, plus individual mentoring from our employees to support them in the first two years of their teaching careers. Our US businesses are using their expertise and resources creatively to further assist the Jumpstart programme with books, technology and staff time. We plan to launch a flagship UK community programme during 2003.

More information at

Employee volunteering: We encourage employees to offer their services as volunteers - to read to children in local primary schools, paint classrooms or tidy up playgrounds.

We run a matching scheme for employee fundraising so that they can double the money they raise for their chosen organisations. Our payroll-giving schemes make it easier for employees to make tax-free donations to their favourite causes.

Spreading the word: We partner with various organisations which promote literacy and increase access to books. Our children?s publisher Puffin works with Bookstart in the UK, which provides every baby in the country with a pack of free books and learning materials for parents. In the US, Penguin has partnered with Literacy Partners, which focuses on adult and family literacy programmes.

We also work closely with Book Aid International, which helps schools and libraries in the developing world to make books and educational materials available where they are most needed.

School Bag

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