Great publishing isn't just about great ideas and stories.
It's also about making them available in the way customers
want them and making the content special and useful. Much of
our future depends upon being able to customise the things
we make. Our books, newspapers and websites all have mass
audiences, but our customers often want something unique,
Our customer may be a teacher who wants to give one
student special practice to get his reading skills up to
speed with the rest of the class. He may be a college
professor who wants to build an economics course out of his
own notes, lectures, assignments and tests, and deliver them
online to his students. She may be an investor who wants to
track the news and share price performance of her own unique
portfolio of stocks.