Great publishing isn't just about great ideas and stories. It's also about making them available in the way customers want them and making the content special and useful. Much of our future depends upon being able to customise the things we make. Our books, newspapers and websites all have mass audiences, but our customers often want something unique, too.

Our customer may be a teacher who wants to give one student special practice to get his reading skills up to speed with the rest of the class. He may be a college professor who wants to build an economics course out of his own notes, lectures, assignments and tests, and deliver them online to his students. She may be an investor who wants to track the news and share price performance of her own unique portfolio of stocks.