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Painting campuses pink:
Our college publisher Prentice Hall has sales teams on the
campus of every business school and every college across
America. With the FT, we're now offering business, finance
and economics professors a weekly online service from the
FT's top writers. They report and analyse the major business
and economics stories, and highlight the big issues to look
out for in the week ahead. Professors use this commentary to
prepare topical lessons and assignments. The partnership is
helping our college business sell more books, and
introducing the FT to its next generation of readers.
The books business: The FT is trusted the world over for its authoritative business news and analysis. Now it's our brand for business books, too.
The FT and Prentice Hall, one of our imprints for college students and business people, have joined forces to publish the best titles in management, finance and business.
Recent titles include the history of telecommunications
giant Nokia; a biography of Bernard Arnault, head of the
LVMH luxury goods empire; and the Financial Times guides to
marketing, investment and strategy.
A Texas-sized opportunity: In 2003 the state of Texas plans to buy new social studies textbooks for all its school children. Pearson Education expects to take a decent share of that opportunity as it launches a new social studies programme.
The new programme consists of 27 books, some in English,
some in Spanish and some for advanced study, all aligned to
the state's specific standards. The elementary texts feature
specially designed spreads from Dorling Kindersley that
radically transform the traditional look and feel of a
social studies textbook. And scanners from our education
testing business will enable teachers, for the first time,
to test their students on-the-spot to see if they've learned
the lessons the state requires them to.
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