

|
Playing to win:
When Marca, Spain's leading sports newspaper, was faced with
a tough competitor who began to reduce its cover price
sharply, it was faced with a dilemma: fight a price war, as
many newspapers have in Europe, or compete on the quality of
the product. It opted for publishing quality - supporting
the editorial team, investing in the brand and expanding
into new media formats. As a result Marca gained share
during the year, despite the price competition, with its
circulation bouncing back to growth.
English lessons:
There are more than a billion people worldwide learning
English as a second language. Through the world-famous
Longman imprint, we teach more than 40 million of them every
year.
Head of the class:
It's statistically impossible to graduate from college in
the US without studying one of our textbooks. Our college
authors define the way future generations view the world,
and many are the world's leading authorities on their
subjects. They include Philip Kotler in marketing, Neil
Campbell in biology, James Watson in microbiology, Robin
Bade and Michael Parkin in economics, X J Kennedy in
literature and Donald Knuth in computer programming.
Rethinking the Classics:
For more than 50 years, the Penguin Classics have provided
the most authoritative and informative editions of classic
literature for students and general readers. Launched in
1946 with a paperback translation of Homer's The Odyssey,
the Classics were described as 'the greatest educative force
of the Twentieth Century'. This year we're relaunching the
entire list of 1,000 Classics, with new introductions and
prefaces, up-to-date suggestions for further reading and a
fresh new design.
|